Lesson 47: Digital marketing dashboard introduction

In this lesson, we introduce the Digital Marketing dashboard example, which uses the Google Analytics add-on, and discuss the steps we're going to take to build it.

It demonstrates how we can use the Google Analytics add-on to collect web analytics data and then display that in our dashboard automatically, so the latest results are always showing.

Note, this demonstration shows the social media metrics section and the Apps Script automations (for example, emailing a copy of the dashboard). These topics are the subject of chapter 7.

Learning Objectives for this lesson:

  • Understand the Digital Marketing dashboard and the steps taken to build it